Social Media Integration

Nowadays the number of cyber surfers doesn’t stop to grow up, and social media have consequently an impact stronger than few years ago. The two sites I’ve chosen to analyze are the website from St Moritz and the website from Graz.
Firstly the site from St Moritz tries to integrate social media. I think it could be an advantage to use social media, because most of people use them to find information, videos or pictures etc… And it could be a link between past and future travelers for St Moritz. On this website cyber surfers can find a link for the facebook page or the twitter page. For example on these pictures we can see the buttons to have the link. And I think that the small logos are a good idea because it’s easier to see or find them.(Picture)

However the website of St Moritz doesn’t have some buttons or widgets to directly share pictures on our own facebook page, and I think the city should think of it. The best part of this website was the fact that it integrates other social media than facebook, in particular “Tripadvisor” or “Flickr Photo”… On these platforms travelers can share ideas, photos, videos, advices. I mean Tripadvisor is a famous platform to get some comments or personal advices. And the fact is that all these social media are easy to find because their logos (links) are in the bottom of the home page. (Next picture ).

 My point of view is that social media could be advertising for the cities that use them. Moreover on St Moritz website travelers can use their mobile phone to get information, because there is a mobile version of the site. And it’s called “Mobil Portal”. For example on the following picture we can see the Mobil Portal page.

This site stands out from the others sites because one of the social media used on it is the social media “Delicious page”. This site is the only one which purpose several social media platforms links.


I think that the integration of social media is linked to the new trends and the image of the town perceived by travelers. I mean for example St Moritz is known as an attractive and active city so that’s why the website needs to integrate social media, to get the attention of young people and also future tourists.


Contrary to St Moritz site, the website of Graz doesn’t really integrate social media. On this website cyber surfers can only find a link with the facebook page. I think that only one social media isn’t enough and Facebook is so different than Tripadvisor. So it could be better to have both. But the good point on this website is that cyber surfers can share pictures or etc and print them in real time hence too the facebook widgets (following picture).

I think it’s beneficial for the website because if people share it all their social media contacts can see it and so on.
To conclude, in most of my sites social media aren’t integrated as well except facebook or twitter pages links. I think it’s essential to have social media links in these sites because we know that nowadays electronic world of mouth is the most popular influenced factor to choose a destination.